2025年奢侈品客戶指數_贏回志向型奢侈品客戶.pdf

2025年奢侈品客戶指數_贏回志向型奢侈品客戶。For decades, the luxury sector has enjoyed double-digit growth, reaching a global value of €363 billion (Reuters 2025), in part due to wealth expansion in new markets. But in the face of an economic downturn, and more subdued spending from markets such as Mainland China, the sector as a whole has been seeing a significant slowdown, sparking profit warnings across the industry and a US$240 billion fall in European luxury shares over the course of just a few months (Bloomberg 2024).

Sales reports indicate that wealthy clients are maintaining or even increasing their spend with luxury maisons (brands). Maisons’ struggle to maintain sales often comes directly from a decrease in new client acquisition and a decrease in spend from the rest of their current clients. This could be a reflection of tougher economic conditions, with global growth forecasts revised downward (OECD 2025), along with the possibility that price elasticity has now reached a ceiling.