2026年IT服務品牌25強.pdf

2026年IT服務品牌25強。This year marks Brand Finance’s 30th anniversary. Throughout our history as a company, there has been one enduring truism: brands operate in a world shaped by continual change. Rapid advancements in AI, geopolitical fragmentation, economic uncertainty, and rising expectations of corporate behaviour have all placed new pressures on organisations. While the challenges have evolved, the importance of building and maintaining brand strength has remained constant. Looking back to 1996, the global brand landscape was dominated by traditional consumer names. Since then, the rise of technology and digital services, the move from products to ecosystems, the increasing prominence of B2B brands, and the growth of place branding have fundamentally reshaped how value is created.